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Illuminating your client journey illustration

LET’S LIGHT UP YOUR BRAND, STEP BY STEP

The

Warm-up

FIRING UP THE CONNECTION

Hit the button at the bottom of the page, zip through a quick form, and I'll be in touch to set up a 30-minute call. That's where we light the first spark – understanding your needs and seeing if I'm the right fit. I'll listen, ask questions and sketch out the details as we chat. If we both feel it's a good match, I'll send over a proposal outlining scope, pricing, and timing. Once you're on board, and the agreement is signed, we mark our calendars for the project kickoff.

SPOTTING THE SPARK

Before I write a single word, I’m in detective mode — building the foundations of sticky messages and a glowing value prop. It all starts with a questionnaire, where I ask you about your business, your audience, and your offerings. Then, with your input in hand, I dig up more brand gold on our follow-up call. During my research, I analyze your past campaigns, scope out competitors, and gather Voice of Customer data for more revealing insights.

Research & discovery

Writing & wireframing

POURING IT OVER THE PAGE

With the groundwork set, I start molding the big idea into a messaging flow that meets and moves your reader along. Before the copy takes full shape on the page, you’ll get a feel for what it’ll look like with an initial outline. As I weave persuasion principles with layout strategy, I’ll keep you updated with quick notes on your project's progress. When the first draft is ready— visually framed and complete with image recommendations — it’s show time: I’ll serve it up with comments and notes, ready for your feedback.

SWITCHING ON THE LIGHTBULB

We've hit the final stretch – time to light up your brand! Once I’ve got your review, I go back in to refine and polish each line, making sure the copy sizzles and sparkles with your voice and style. Once you give the final nod and your designer’s onboard, I’ll stick around, making sure copy and visuals lift each other for a smooth UX. And then, here we are – giving each other a virtual high-five as your copy goes live, ready to flash bright in your customers’ minds!

Polished delivery

Hit that button to book your 30-min chat →

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